Sponsorship Opportunities

Click here to sponsor Capitol Beer Fest 2018

Event Description

Capitol Beer Fest is the largest beer fest in Sacramento! Over the past few years, over 7,000 people have filled our venue, and we are happy, this year, to return to the four blocks on Capitol Mall between the gleaming Tower Bridge and the regal Capitol building, truly the best venue anyone could dream of. With over 125 breweries serving over 300 varieties of beer, 20 food trucks, and live music, it’s impossible not to have a great time! The event is on pace to sell out, with 7,200 people in attendance in 2018.

Marketing Reach

Through many different marketing channels we are able to reach an estimated 50,000 people with total impressions that far exceed 250,000.  Marketing reach for Capitol Beer Fest includes but is not limited to radio, website, social media, electronic marketing, print collateral and onsite exposure.  Sponsors also have the opportunity for onsite guest engagement.  Over 93% of attendees are between 21 and 49 years of age.

 

Marketing Channel Description Reach
Website:
Capitol Beer Fest
CapitolBeerFest.com 35,000 page views
8,000 visitors
Website:
Runnin’ for Rhett
RunninforRhett.org 100,000 page views
35,000 visitors
Facebook Capitol Beer Fest
Runnin’ for Rhett
5,990 Likes
4,604 Likes
Twitter @CapitolBeerFest
@RunninforRhett
1,433 followers
876 followers
Instagram @CapitolBeerFest
@RunninforRhett
1,853 followers
784 followers
Electronic Marketing Runnin’ for Rhett E-newsletter Dedicated Capitol Beer Fest Emails 12,000+ each.
min. of 3 distributions
Print Promo cards, magazine ads 60,000
Radio Negotiated each year 160,000
Virtual Goodie Bag Sponsor promotional offer – distributed electronically post event 6,000

Capitol Beer Fest 2018 is the perfect time to showcase your business and support our community!

We are pleased to offer the following sponsorship opportunities


Presenting Sponsor – $15,000

Company logo will have premier position on the back of the event t-shirt
Company logo will have premier position on the online ticket confirmation page and email
Company logo will have premier position on the online ticket purchase page
Company logo will be featured in rotating sponsor banner on event Home Page
Company logo will have premier position on Sponsor Page with hyperlink to sponsor web page
Company recognition in most social media posts
Company spotlight and hyperlink to full article or promotion in Runnin’ For Rhett electronic newsletter – 3 times
Company spotlight and hyperlink to full article or promotion in Capitol Beer Fest email promotions – 3 times
Company logo featured in Runnin’ For Rhett electronic newsletter
Company logo featured in Capitol Beer Fest email promotions
Company recognition in all Press Releases
Company offer included in Virtual Goody Bag
Company banners prominently displayed at the event – 1 near entrance and 1 within venue. Max. size 3’ x 15’
Opportunity to distribute marketing collateral to guests as they enter the venue
Full page advertisement in event program.
10′ x 10′ booth space at the event – 6’ table provided. Sponsor provides tent.
20 General Admission tickets, 10 VIP tickets
First right of refusal to negotiate Presenting Sponsor position for 2019


Platinum Sponsor – $10,000

Company logo will have 2nd position on the back of the event t-shirt
Company logo will have 2nd position on the online ticket confirmation page and email
Company logo will have premier position on the online ticket purchase page
Company logo will be featured in rotating sponsor banner on event Home Page
Company logo will have 2nd position on Sponsor Page with hyperlink to sponsor web page
Company recognition in most social media posts
Company spotlight and hyperlink to full article or promotion in Runnin’ For Rhett electronic newsletter – 2 times
Company spotlight and hyperlink to full article or promotion in Capitol Beer Fest email promotions – 2 times
Company logo featured in Runnin’ For Rhett electronic newsletter
Company logo featured in Capitol Beer Fest email promotions
Company recognition in selected Press Releases
Company offer included in Virtual Goody Bag
Company banners (2) prominently displayed within venue. Max. size 3’ x 15’
Half page advertisement in event program
10′ x 10′ booth space at the event – 6’ table provided. Sponsor provides tent.
14 General Admission tickets, 8 VIP tickets
First right of refusal to negotiate Platinum Sponsor position for 2019


Diamond Sponsor – $5,000

Company logo will have 3rd position on the back of the event t-shirt
Company logo will have 3rd position on the online ticket purchase page
Company logo will be featured in rotating sponsor banner on event Home Page
Company logo will have 3rd position on Sponsor Page with hyperlink to sponsor web page
Company recognition in selected social media posts
Company spotlight and hyperlink to full article or promotion in Runnin’ For Rhett electronic newsletter – 2 times
Company spotlight and hyperlink to full article or promotion in Capitol Beer Fest email promotions – 2 times
Company logo featured in Runnin’ For Rhett electronic newsletter
Company logo featured in Capitol Beer Fest email promotions
Company recognition in selected Press Releases
Company offer included in Virtual Goody Bag
Company banner prominently displayed within venue. Max. size 3’ x 15’
Half page advertisement in event program
10′ x 10′ booth space at the event – 6’ table provided. Sponsor provides tent.
10 General Admission tickets, 6 VIP tickets


Commemorative Tasting Glass Sponsor – $5,000

Company logo on 7,500 official commemorative beer glasses. All attendees will receive one glass with event logo on one side and your logo on the other.
Company logo featured on the back of the event t-shirt
Company logo featured in rotating sponsor banner on event Home Page
Company logo featured on Sponsor Page with hyperlink to sponsor web page
Company recognition in selected social media posts
Company logo featured in Runnin’ For Rhett electronic newsletter
Company logo featured in Capitol Beer Fest email promotions
Company offer included in Virtual Goody Bag
Half page advertisement in event program
10′ x 10′ booth space at the event – 6’ table provided. Sponsor provides tent.
6 General Admission tickets, 4 VIP tickets


Silver Sponsor Level – $2,500

Stage Sponsor (limit 3 sponsors)
Sponsor signage will be displayed near the live bands. Signage provided by sponsor.

Online Ticket Sponsor (Limit of 2 sponsors)
Receive logo exposure on the online ticket purchase page. Expected online sales in 2018 of 7,000+.

Parking Sponsor (limit of 2 sponsors)
Parking attendant will hand out your collateral piece to each parking customer at designated event parking structure(s). Collateral pieces provided by sponsor.

Photo Booth Sponsor (limit of 2 sponsors)
Drive likes to your Facebook and Twitter accounts when people share their free event photo. Photos will be taken at the event and immediately posted to their Facebook and/or Twitter accounts. Receive HUGE exposure! Plus, receive an email list of prospective new customers who posted their photo to Facebook.

Registration Sponsor (limit of 2 sponsors)
Sponsor logo will be included on all event registration confirmation emails. Sponsor banners will be displayed in the Registration area. Banner(s) provided by sponsor.

Ticket Outlet (limit of 3 sponsors)
Sponsor will receive the opportunity to be a Capitol Beer Fest Ticket Outlet. Admission tickets will be provided to sponsor to sell to your customers. Sponsor will be included in ticket sales marketing promotions, which will include radio, digital, and social media exposure. Anticipated hard copy ticket sales of 1,000+.

Wristband Sponsor
Your company name and/or website will be printed on all event wristbands.

All Sponsor Packages in the Silver Sponsor category include specific items
outlined in your choice of sponsor packages above plus…

Company logo featured in rotating sponsor banner on event Home Page
Company logo featured on Sponsor Page with hyperlink to sponsor web page
Company logo featured in selected social media posts
Company logo featured in Runnin’ For Rhett electronic newsletter
Company logo featured in Capitol Beer Fest email promotions
Company offer included in Virtual Goody Bag
Quarter page advertisement in event program
Company banner prominently displayed within venue. Max. size 3’ x 15’
6 General Admission tickets, 4 VIP tickets


Bronze Sponsor Level – $1,500

Promotional Coaster Sponsor
Your logo will be prominently featured on the 2,500 Promotional Coasters used at local businesses that are selling and promoting Capitol Beer Fest. Estimated size of coaster is 4″x4″

Virtual Goody Bag Sponsor
Sponsor can provide a promotional incentive that will be distributed electronically to all event participants post event. Great way to thank participants and remind them of who you are.

All Sponsor Packages in the Bronze Sponsor category include specific items
outlined in your choice of sponsor packages above plus…

Company logo featured in rotating sponsor banner on event Home Page
Company logo featured on Sponsor Page with hyperlink to sponsor web page
Company logo featured in Runnin’ For Rhett electronic newsletter
Company logo featured in Capitol Beer Fest email promotions
Business card size advertisement in event program
Company banner prominently displayed within venue. Max. size 3’ x 15’
10′ x 10′ booth space at the event – 6’ table provided. Sponsor provides tent.
4 General Admission tickets, 2 VIP tickets


Event Sponsor – $1,000

Cigar Lounge Sponsor – (Limit of 1)
Market and sell you products at the largest beer fest in Sacramento.

Food Court Sponsor (limit of 6) – 3 food courts, 2 sponsor each
Sponsor banner will be displayed near the entrance of the food court. Banner provided by sponsor.

All Sponsor Packages in the Event Sponsor category include specific items
outlined in your choice of sponsor packages above plus…
Company logo and hyperlink will be featured on Sponsor Page
Company offer included in Virtual Goody Bag
10′ x 10′ booth space at the event – (6’ table provided)
Event day public address announcements
2 VIP tickets

*Sponsor fee waived for In Kind sponsors.


Banner Sponsor – $500

Banner Sponsor (unlimited)
Your banner will be prominently displayed within the event venue. Banner provided by sponsor.

Bike Valet (limit of 3)
Support your cycling audience and display your corporate banner at the designated Bike Valet parking area. Bike Valet will be staffed and secured. 300 bikes expected to use this designated parking area.

Fencing Sponsor (unlimited)
Your banner will be prominently displayed on the event venue fencing. Banner provided by sponsor.

Vendor & Volunteer Area Sponsor (limit of 2)
Sponsor banner will be displayed at the Volunteer tent. Banner provided by sponsor. Sponsor can provide volunteers. Sponsor can provide volunteers trinket if desired.

All Sponsor Packages in the Banner Sponsor category include specific items
outlined in your choice of sponsor packages above plus…
Company logo featured on Sponsor Page with hyperlink to sponsor web page
Company logo featured in selected social media posts


Vendor Packages – $350

Food Vendor
Market and sell your food. Food vendors must be self-contained food trucks. There is no profit share with this package. $100 cleaning deposit to be collected during registration. Will be refunded if area is left clean the at conclusion of the event.

Vendor Booth
Market your products and services to the 7,500+ attendees.

All Sponsor Packages in the Vendor category include specific items
outlined in your choice of sponsor packages above plus…
Company logo featured on Sponsor Page with hyperlink to sponsor web page
Company logo featured in selected social media posts
10′ x 10′ booth space at the event – 6’ table provided. Banner provided by sponsor.
*Note: there will be a surcharge for spaces larger than 10’ x 10’


Click here to sponsor Capitol Beer Fest 2018


100% of the proceeds from Capitol Beer Fest benefit
Runnin’ for Rhett Non-Profit Foundation: Fed Tax ID: 26-1419222
Sponsorships are tax deductible and include a letter of thanks from
Runnin’ for Rhett as an event receipt.